Streaming Giants Circle Cable’s Collapse
Inspired by Hunter S. Thompson
The whole thing smells like sweat, money, and cheap cologne in a neon-lit arena where the rules were written by the guys selling tickets. You’ve got Lachlan Murdoch stepping into the ring after buying out the family baggage, grinning like a man who just found the last working microphone in a collapsing circus. Across from him, the Ellison machine hums with cold, algorithmic confidence, less bar fight, more precision strike. But make no mistake: this is a cage match for the American mind, and the crowd doesn’t even realize they’re part of the show.
The prize? A thick, greasy slice of the MAGA ad market, about a third of the country’s attention span, weaponized and monetized. Not voters, not citizens, consumers of outrage, hooked on the dopamine drip of cultural combat. These empires don’t want to persuade you; they want to own your eyeballs, your fears, your late-night scrolling habits. It’s not politics, it’s programming.
Meanwhile, Netflix sits high above the chaos like a casino owner watching two drunks fight over chips they don’t realize are already worthless. While the old guard claws at each other, eyeing relics like Warner Bros. Discovery, Netflix just keeps building its empire, global, sleek, and terrifyingly patient. No need to bleed in the ring when you own the building.
Down in the trenches, CNN looks like a once-great fighter still swinging at ghosts, chasing the echo of its own past glory while Fox News keeps the crowd roaring with a steady diet of red meat and righteous fury. The numbers don’t lie, the audience has fractured, mutated, and scattered into tribes that don’t just disagree… they live in entirely different realities.
So here’s the twisted beauty of it all: the best strategy might be to do absolutely nothing. Let them fight. Let the titans swing until their arms fall off and the audience gets bored of the blood. Because in a system this addicted to spectacle, collapse doesn’t come from attack, it comes from overexposure. And when the lights finally flicker and the crowd drifts away, the only question left will be who’s still standing… and whether anyone’s still watching.
If you’re outside that arena, the trick is not to get sucked into their rigged spectacle, step back, cut the cord where you can, and starve the outrage machine of your attention and your dollars. Support independent voices, invest your time in media that informs instead of inflames, and engage locally where your actions still carry weight. The real rebellion isn’t screaming into their echo chamber, it’s building your own signal, sharper, smarter, and impossible for them to drown out.
We have started a Kickstarter project specifically designed to pull folks together.
And in the true spirit of this project, it would be incredible if we fully funded this project with only $50.00 contributions. That means we would need 4,400 people, which also means we would need friends and friends of friends.
Oh!…and write your congressmen.
1. U.S. Senate
Visit: https://www.house.gov/representatives
Use the search tool to find your Representative by ZIP code, then use the website links to email or call them directly.
2. U.S. House of Representatives
Visit: https://www.house.gov/representatives
Use the search tool to find your Representative by ZIP code, then use the website links to email or call them directly.
If you’re interested in a protest gonzo or positive call to action t-shirt for your next protest look no further.
The QR code on this shirt takes you to a fun article with links to a place where your friends can write their congressmen just by scanning the code.
The protest shirt collection:



I used to think it best to be in the tent pissing out but tactics change, I rather out pissing in